Consulting

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 Most companies spend significant budget on trade shows without a clear strategy for what success looks like. SOTRA's consulting team audits your current program, identifies waste, and builds a data-driven show calendar and exhibit strategy designed to maximize every dollar you invest on the show floor.

 Navigating show services — electrical orders, material handling, drayage, and exhibitor kits — is time-consuming and costly when done wrong. SOTRA's logistics team manages every detail of your show services coordination, cutting costs and eliminating surprises on move-in day. 

 Not every company needs a full-time exhibit director — but every company with a serious trade show program needs that level of thinking. SOTRA offers fractional exhibit management and advisory retainers that give your team access to senior-level strategy, industry relationships, and operational expertise on a flexible basis.